Running a small law firm, you can face many more challenges than other businesses.
Not only do you have to deal with the general small business problems such getting your brand out there or having clients who don’t pay, you also have to compete against hundreds of other firms on the market.
Don’t despair: all challenges can be overcome! And today, we’re going to help you learn how to fight against the biggest ones.
What Are the Top Obstacles a Small Law Firm Will Face?
Growing a Client Base
It doesn’t matter what kind of business you are or whether you have been open for years or just starting up this very instance. Getting more clients will always be the biggest obstacle for any law firm, big or small.
Sometimes it will feel like you have to push everything to the back burner as you struggle to find new clients while continuing to work diligently for the ones you already have.
There are a couple of ways to combat this. Using social media marketing is always a great way for any business to advertise their company and what they can offer to their clients. Use all of the biggest networks such as Facebook and LinkedIn to reach more people every day.
Billions of people use these social media networks every day, so don’t let that opportunity go to waste.
Another way to boost viewership is to make use of search engine optimization (SEO) on your company’s website. Learn about it and use it in the best way you can. This will ensure that when a potential client is on the market looking for a new small law firm, they’ll run into your name instead of someone else.
Being a small business means you have to juggle your responsibilities as both a law firm and a small business.
It can be difficult to find the right kind of balance. You don’t want to end up neglecting one thing too often which could ultimately lead you to lose out on opportunities and clients.
A great way to help manage your time is to use a calendar planner app.
Scheduling and managing your time doesn’t have to involve large log books and a dedicated secretary anymore. Not only will an app like this be in easy access by running on your smart phone, but it can help keep you on track in all the ways a normal secretary would.
Using a calendar planner app, such as Sally, gives you the freedom of having a portable and easy to use scheduling assistant.
It can tell you when a meeting is approaching or help you set up a meeting that works for all of your staff. It can remind you of daily tasks and help you plan for future weeks too.
All of its features are presented in a way that will help keep you organized and efficient. This will give you some extra time you can spend on other important parts of running your business.
These two challenges are by far the biggest that any small law firm will face. Hopefully, we have helped give you ideas and tools that you can implement so that you won’t be bothered by either of them.
If you have any questions, contact us!