The marketing landscape is a constantly-changing paradigm that can be hard to stay on top of. With today’s technology and AI marketing, there’s more to learn than ever.
With the evolution of advanced analytic solutions and big data, it’s becoming easier for marketers to build clearer pictures of who their target audiences are. Within these advancements comes artificial intelligence (or AI) marketing.
When equipped with big data analytics and insights, marketers can now give their campaigns huge boosts in overall performance and ROI.
The best part is, this can happen with almost no extra time or effort. But what exactly is AI marketing? Most of us have heard the term but may not understand the details.
That’s what we’re about to discuss. Let’s jump in.
What Is AI Marketing?
There are several elements that make artificial intelligence marketing a powerful tool. These include big data, machine learning and the right AI solutions.
Big data is pretty straightforward. Basically, it allows you as a marketer to segment and aggregate huge pieces of data with very little manual effort.
You or your marketing team then use the collected data to drive the right messages to the right people at the right time, via the channel you choose.
These platforms are used when a marketer is trying to make the most sense of the huge amounts of data in their repository.
Want to understand the root causes of why customers do what they do and when?
Machine learning identifies common occurrences and trends, then predicts responses, common insights and reactions.
This will help you understand why customers repeat (or don’t repeat) the same actions, and can help dictate how you market to them.
AI Marketing Solutions
Believe it or not, AI marketing platforms understand the world in much the same way we do.
The platforms can quickly identify insights and themes across gigantic sets of data. They also interpret communication and emotions much like a human does.
Because of this, these sophisticated platforms understand open-form content such as:
- Natural language
- Social media
- Email responses
They can also predict future occurrences.
What are the Benefits?
What does this mean for you and your marketing team?
Let’s take a look at the many ways you can expect AI to dominate the marketing landscape in the next few years and why you need it.
Searches Will Be Smarter
People locate information faster and easier than ever before, thanks to Google and social media.
Big data and AI solutions help analyze these many search patterns and show key areas where marketers should be focusing.
Ads That Are Smarter
The solutions that AI provides dig far into social profiles, keyword searches, and other online data.
With this wealth of data at your fingertips, you can create online ads that are much smarter and increasingly more effective.
Refined Content Delivery
Gone are the days of marketing to the masses based upon demographics. AI marketing allows you to market directly to the individual.
When combining big data, machine learning and AI you can deliver content that is relevant to the specific individual.
Relying on Bots
In the very near future, chat functionality and direct consumer engagement will be run by AI bots.
This will save employees time and efforts.
These bots have instant access to all the data on the internet. They can provide quick, relevant responses that are more accurate and efficient than people can.
Plus, they are always learning.
AI Marketing is the Future
While all of this might sound too good to be true, it’s not. It’s here and most likely here to stay.
When you’re ready to dip your toe in the water of AI technology, start by getting a personal assistant powered by AI.
You’ll be amazed at how much easier you’ll life will be.